The role of (bounded) optimization in theory testing and prediction: In response to: Suboptimality in perceptual decision making

We argue that a radically increased emphasis on (bounded) optimality can contribute to cognitive science by supporting prediction. Bounded optimality (computational rationality), an idea that borrowed from artificial intelligence, supports a priori behavioral prediction from constrained generative models of cognition. Bounded optimality thereby addresses serious failings with the logic and testing of descriptive models of perception and action.