Original language | English |
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Journal | Marketing Management |
Publication status | Published - 1 Feb 2010 |
The Rise of the Consumer
Michael Czinkota, C Skuba
Research output: Contribution to journal › Article
Michael Czinkota, C Skuba
Research output: Contribution to journal › Article
Original language | English |
---|---|
Journal | Marketing Management |
Publication status | Published - 1 Feb 2010 |