| Original language | English |
|---|---|
| Journal | Marketing Management |
| Publication status | Published - 1 Feb 2010 |
The Rise of the Consumer
Michael Czinkota, C Skuba
Research output: Contribution to journal › Article
Michael Czinkota, C Skuba
Research output: Contribution to journal › Article
| Original language | English |
|---|---|
| Journal | Marketing Management |
| Publication status | Published - 1 Feb 2010 |