The remarkable performance of International Marketing in the second half of the 20th century

Michael Czinkota, J Samli

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@article{79fb046b3a3941a29b32cc8628416b9a,

title = "The remarkable performance of International Marketing in the second half of the 20th century",

author = "Michael Czinkota and J Samli",

year = "2007",

month = jan,

day = "1",

doi = "10.1108/09555340710760143",

language = "English",

volume = "19",

pages = "316--331",

journal = "European Business Review",

publisher = "Emerald",

number = "4",

}