The Process of Technology Transfer Through Joint Ventures: International Marketing Implications

Syed Akmal Hyder; Pervez N. Ghauri

doi:10.1007/978-3-319-13254-9_30

The Process of Technology Transfer Through Joint Ventures: International Marketing Implications

Syed Akmal Hyder^*, Pervez N. Ghauri

^*Corresponding author for this work

Strategy and International Business

Research output: Chapter in Book/Report/Conference proceeding › Chapter

1 Citation (Scopus)

Abstract

This paper describes the process of technology transfer through joint ventures by the help of two case studies. A longitudinal view is applied in analyzing the cases. A discussion on the result is presented and few comparisons are made. Finally, some marketing implications are drawn from the experience of the study.

Original language	English
Title of host publication	Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
Editors	B. J. Dunlap
Publisher	Springer
Pages	155-160
Number of pages	6
Edition	1
ISBN (Electronic)	9783319132549
ISBN (Print)	9783319132532, 9783319386140
DOIs	https://doi.org/10.1007/978-3-319-13254-9_30
Publication status	Published - 27 Jan 2015

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Bibliographical note

Publisher Copyright:
© 2015, The Academy of Marketing Science.

Keywords

Foreign Firm
Formal Control
Host Country
Input Material
Technology Transfer

ASJC Scopus subject areas

Marketing
Strategy and Management

Access to Document

10.1007/978-3-319-13254-9_30

Cite this

Hyder, S. A., & Ghauri, P. N. (2015). The Process of Technology Transfer Through Joint Ventures: International Marketing Implications. In B. J. Dunlap (Ed.), Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference (1 ed., pp. 155-160). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer. https://doi.org/10.1007/978-3-319-13254-9_30

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abstract = "This paper describes the process of technology transfer through joint ventures by the help of two case studies. A longitudinal view is applied in analyzing the cases. A discussion on the result is presented and few comparisons are made. Finally, some marketing implications are drawn from the experience of the study.",

keywords = "Foreign Firm, Formal Control, Host Country, Input Material, Technology Transfer",

author = "Hyder, \{Syed Akmal\} and Ghauri, \{Pervez N.\}",

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Hyder, SA & Ghauri, PN 2015, The Process of Technology Transfer Through Joint Ventures: International Marketing Implications. in BJ Dunlap (ed.), Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference. 1 edn, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer, pp. 155-160. https://doi.org/10.1007/978-3-319-13254-9_30

The Process of Technology Transfer Through Joint Ventures: International Marketing Implications. / Hyder, Syed Akmal; Ghauri, Pervez N.
Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference. ed. / B. J. Dunlap. 1. ed. Springer, 2015. p. 155-160 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

TY - CHAP

T1 - The Process of Technology Transfer Through Joint Ventures

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AU - Hyder, Syed Akmal

AU - Ghauri, Pervez N.

PY - 2015/1/27

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AB - This paper describes the process of technology transfer through joint ventures by the help of two case studies. A longitudinal view is applied in analyzing the cases. A discussion on the result is presented and few comparisons are made. Finally, some marketing implications are drawn from the experience of the study.

KW - Foreign Firm

KW - Formal Control

KW - Host Country

KW - Input Material

KW - Technology Transfer

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Hyder SA, Ghauri PN. The Process of Technology Transfer Through Joint Ventures: International Marketing Implications. In Dunlap BJ, editor, Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference. 1 ed. Springer. 2015. p. 155-160. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Epub 2015 Jan 2. doi: 10.1007/978-3-319-13254-9_30

The Process of Technology Transfer Through Joint Ventures: International Marketing Implications

Abstract

Publication series

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

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Cite this