The Proactive Alignment of Sourcing with Marketing and Branding Strategies: A Food Service Case

Andrew Cox, Daniel Chicksand, Tong Yang

    Research output: Contribution to journalArticle

    30 Citations (Scopus)

    Fingerprint

    Dive into the research topics of 'The Proactive Alignment of Sourcing with Marketing and Branding Strategies: A Food Service Case'. Together they form a unique fingerprint.

    Business & Economics