The power of emotion: brand communication in business to business markets

Research output: Contribution to journal › Article

Access to Document

@article{4c18334585964828aaf4157760bf6ab4,

title = "The power of emotion: brand communication in business to business markets",

author = "Joanne Lynch and \{de Chernatony\}, Leslie",

year = "2004",

month = jan,

day = "1",

doi = "10.1057/palgrave.bm.2540185",

language = "English",

volume = "11",

pages = "403--419",

journal = "Journal of Brand Management",

issn = "1479-1803",

publisher = "Palgrave Macmillan",

number = "5",

}

TY - JOUR

T1 - The power of emotion: brand communication in business to business markets

AU - Lynch, Joanne

AU - de Chernatony, Leslie

PY - 2004/1/1

Y1 - 2004/1/1

U2 - 10.1057/palgrave.bm.2540185

DO - 10.1057/palgrave.bm.2540185

M3 - Article

SN - 1479-1803

VL - 11

SP - 403

EP - 419

JO - Journal of Brand Management

JF - Journal of Brand Management

IS - 5

ER -