The People Dimension in International Modern Marketing

Michael Czinkota, C Samli

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	391-401
Number of pages	11
Journal	Thunderbird International Business Review
Volume	52
Issue number	5
Publication status	Published - 1 Aug 2010

Cite this

@article{ae5afb843ee943a6afe8e870c718d441,

title = "The People Dimension in International Modern Marketing",

author = "Michael Czinkota and C Samli",

year = "2010",

month = aug,

day = "1",

language = "English",

volume = "52",

pages = "391--401",

journal = "Thunderbird International Business Review",

issn = "1096-4762",

publisher = "Wiley",

number = "5",

}