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The New Marketing Myopia
Craig Smith
, Minette Drumwright
, Mary Gentile
Marketing
Research output
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Contribution to journal
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Article
›
peer-review
Overview
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Dive into the research topics of 'The New Marketing Myopia'. Together they form a unique fingerprint.
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Keyphrases
Marketing Myopia
100%
Multiple Stakeholders
50%
Marketing Management
25%
Implications for Research
25%
Myopia
25%
Strategic Foresight
25%
Stakeholder Expectations
25%
Societal Context
25%
Value Creation
25%
Business Failure
25%
Stakeholder Salience
25%
Research Stakeholders
25%
Business Stakeholders
25%
Stakeholder Concerns
25%
Stakeholder Orientation
25%
Single-minded
25%
Social Sciences
Strategic Vision
100%
Marketing Management
100%
Authors
100%
Economics, Econometrics and Finance
Marketing
100%
Marketing Management
20%
Value Creation
20%