The myth of the ethical consumer - do ethics consumer - do ethics matter in purchase behaviour?

Marylyn Carrigan, A Attala

Research output: Contribution to journalArticle

788 Citations (Scopus)
Original languageEnglish
Pages (from-to)560-578
Number of pages19
JournalJournal of Consumer Marketing
Volume18
Issue number7
DOIs
Publication statusPublished - 1 Jan 2001

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