The iPod phenomenon: identifying a market leader's secrets through qualitative marketing research

Research output: Contribution to journal › Article

40 Citations (Scopus)

Original language	English
Pages (from-to)	239-249
Number of pages	11
Journal	Journal of Product and Brand Management
Volume	15
Issue number	4/5
Publication status	Published - 1 Jan 2006

Cite this

@article{69b5d84872b44eb3916cbc7232731931,

title = "The iPod phenomenon: identifying a market leader's secrets through qualitative marketing research",

author = "AE Reppel and Isabelle Szmigin and T Gruber",

year = "2006",

month = jan,

day = "1",

language = "English",

volume = "15",

pages = "239--249",

journal = "Journal of Product and Brand Management",

publisher = "Emerald",

number = "4/5",

}