The iPod phenomenon: identifying a market leader's secrets through qualitative marketing research

AE Reppel, Isabelle Szmigin, T Gruber

    Research output: Contribution to journalArticle

    40 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)239-249
    Number of pages11
    JournalJournal of Product and Brand Management
    Volume15
    Issue number4/5
    Publication statusPublished - 1 Jan 2006

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