The iPod phenomenon: identifying a market leader's secrets through qualitative marketing research

AE Reppel, Isabelle Szmigin, T Gruber

Research output: Contribution to journalArticle

40 Citations (Scopus)
Original languageEnglish
Pages (from-to)239-249
Number of pages11
JournalJournal of Product and Brand Management
Volume15
Issue number4/5
Publication statusPublished - 1 Jan 2006

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