Original language | English |
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Pages (from-to) | 239-249 |
Number of pages | 11 |
Journal | Journal of Product and Brand Management |
Volume | 15 |
Issue number | 4/5 |
Publication status | Published - 1 Jan 2006 |
The iPod phenomenon: identifying a market leader's secrets through qualitative marketing research
AE Reppel, Isabelle Szmigin, T Gruber
Research output: Contribution to journal › Article
40
Citations
(Scopus)