The infraordinary or the ordinary as extraordinary? expertise (and not global) production networks and ordinary towns and cities

Stephen Williams, John R. Bryson

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

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Abstract

This chapter identifies and explores the configuration of Expertise Production Networks (EPN) by marketing and public relations firms in ordinary towns and cities. These two creative activities play a critical role in creating marketing campaigns for products and in working with clients to create and maintain corporate identities. Marketing and public relations are important corporate functions with well-established academic literatures, but these business and professional service (BPS) activities have been largely ignored by social scientists working on creative cities. This is the first publication to develop the concept of EPN and to apply this to exploring the economic geographies of marketing and public relation services. The focus is on agencies that are located in the hinterland of the city of Birmingham, UK, based in smaller or more ordinary towns and cities. The primary argument conceptualises cities as extended regions structured by many interlinked expertise production networks; systems of wealth creation that blend different types of creative expertise together.
Original languageEnglish
Title of host publicationOrdinary Cities, Extraordinary Geographies
Subtitle of host publicationPeople, Place and Space
EditorsJohn Bryson, Ronald Kalafsky, Vida Vanchan
Place of PublicationCheltenham
PublisherEdward Elgar Publishing Ltd.
Chapter6
Pages108-134
Number of pages26
ISBN (Electronic)9781789908022
ISBN (Print)9781789908015
DOIs
Publication statusPublished - 20 Aug 2021

Publication series

NameCities series

Keywords

  • ordinary cities
  • Malvern
  • expertise production networks
  • global production networks
  • marketing and public relations firms
  • business and professional services
  • Birmingham (UK)
  • West Midlands

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