The influence of brand extension variables on brand equity

I Buil, T Montaner, Leslie de Chernatony

    Research output: Contribution to conference (unpublished)Abstract

    Original languageEnglish
    Publication statusPublished - 1 Jan 2007
    EventEuropean Academy of Marketing Conference -
    Duration: 1 Jan 2007 → …

    Conference

    ConferenceEuropean Academy of Marketing Conference
    Period1/01/07 → …

    Cite this