Abstract
Learning through international strategic alliances is usually influenced by dispersed locations and cultural difference between the countries of the two firms. This research highlights the importance of contextual factors on learning through international strategic alliances. Based on an empirical study of 271 alliances, our findings reveal that successful alliance learning not only depends on the partner's openness to share knowledge but also relies on the firm's capacity to identify and absorb such knowledge. Institutional differences between the countries from where partner firms originate are considered to hinder the alliance learning by decreasing the firm's absorptive capacity and by enhancing knowledge ambiguity. However, our research suggests that frequent direct communication and high levels of mutual trust and reciprocal commitment between partner firms positively moderate the noxious effects of institutional differences on the alliance learning process.
Original language | English |
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Pages (from-to) | 43-72 |
Number of pages | 30 |
Journal | Advances in International Marketing |
Volume | 24 |
DOIs | |
Publication status | Published - 2013 |
Bibliographical note
Publisher Copyright:Copyright © 2013 by Emerald Group Publishing Limited All rights of reproduction in any form reserved.
Keywords
- Absorptive capacity
- Institutional differences
- International strategic alliances
- Knowledge acquisition
- Knowledge ambiguity
- Relationship quality
ASJC Scopus subject areas
- Business and International Management
- Marketing