The Impact of User Generated Content on Consumer Based Brand Equity

Research output: Contribution to conference (unpublished) › Paper

Original language	English
Publication status	Published - 1 Jan 2010
Event	6th Thought Leaders International Conference in Brand Management - Duration: 1 Jan 2010 → …

Conference	6th Thought Leaders International Conference in Brand Management
Period	1/01/10 → …

Cite this

@conference{6a87fbe45a6840c6ad7f44bf44a18f45,

title = "The Impact of User Generated Content on Consumer Based Brand Equity",

author = "J Bonhomme and George Christodoulides and C Jevons",

year = "2010",

month = jan,

day = "1",

language = "English",

note = "6th Thought Leaders International Conference in Brand Management ; Conference date: 01-01-2010",

}