The Impact of User Generated Content on Consumer Based Brand Equity

J Bonhomme, George Christodoulides, C Jevons

    Research output: Contribution to conference (unpublished)Paper

    Original languageEnglish
    Publication statusPublished - 1 Jan 2010
    Event6th Thought Leaders International Conference in Brand Management -
    Duration: 1 Jan 2010 → …

    Conference

    Conference6th Thought Leaders International Conference in Brand Management
    Period1/01/10 → …

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