| Original language | English |
|---|---|
| Pages | 190 |
| Number of pages | 1 |
| Publication status | Published - 1 May 2009 |
| Event | 38th EMAC Conference 2009 - Duration: 1 May 2009 → … |
Conference
| Conference | 38th EMAC Conference 2009 |
|---|---|
| Period | 1/05/09 → … |
The Impact of Self Congruity and Brand Relationships on Brand Equity Facets
George Christodoulides, C Veloutsou
Research output: Contribution to conference (unpublished) › Paper