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The impact of IT on marketing: An evaluation
Mairead Brady
,
Michael Saren
, Nikolaos Tzokas
Marketing
Research output
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›
peer-review
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Keyphrases
Information Technology
100%
Information Impact
100%
Dynamic Change
16%
Technology-based
16%
Significant Benefit
16%
Radical Change
16%
Information Technology Use
16%
Business Operations
16%
Marketing Function
16%
Marketing Capabilities
16%
Marketing Systems
16%
Social Sciences
Information Technology
100%
Economics, Econometrics and Finance
Marketing
100%