The impact of electronic word-of-mouth (eWOM) on consumer behaviours

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Original language	English
Title of host publication	The SAGE Handbook of Digital Marketing
Editors	Annmarie Hanlon, Tracy L. Tuten
Publisher	SAGE Publications
Chapter	9
ISBN (Electronic)	9781529786460
ISBN (Print)	9781529743791
Publication status	Published - Aug 2022

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@inbook{c5c14fefd5014b4ebea877c943ec7247,

title = "The impact of electronic word-of-mouth (eWOM) on consumer behaviours",

author = "Hongfei Liu and Ahmed Shaalan and Chanaka Jayawardhena",

year = "2022",

month = aug,

language = "English",

isbn = "9781529743791",

editor = "Annmarie Hanlon and Tuten, \{Tracy L.\}",

booktitle = "The SAGE Handbook of Digital Marketing",

publisher = "SAGE Publications",

}