The impact of CSR on consumer-corporate connection and brand loyalty: A cross cultural investigation

Byeong-Joon Moon, Lee W. Lee, Chang Hoon Oh, Pervez N Ghauri

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	International Marketing Review
DOIs	https://doi.org/10.1108/imr-03-2014-0089
Publication status	Published - Sept 2015

Access to Document

@article{a8d94503aaa645b49a7341706c39f18c,

title = "The impact of CSR on consumer-corporate connection and brand loyalty: A cross cultural investigation",

author = "Byeong-Joon Moon and Lee, {Lee W.} and Oh, {Chang Hoon} and Ghauri, {Pervez N}",

year = "2015",

month = sep,

doi = "10.1108/imr-03-2014-0089",

language = "English",

journal = "International Marketing Review",

issn = "0265-1335",

publisher = "Emerald",

}

TY - JOUR

T1 - The impact of CSR on consumer-corporate connection and brand loyalty

T2 - A cross cultural investigation

AU - Moon, Byeong-Joon

AU - Lee, Lee W.

AU - Oh, Chang Hoon

AU - Ghauri, Pervez N

PY - 2015/9

Y1 - 2015/9

U2 - 10.1108/imr-03-2014-0089

DO - 10.1108/imr-03-2014-0089

M3 - Article

SN - 0265-1335

JO - International Marketing Review

JF - International Marketing Review

ER -