| Original language | English |
|---|---|
| Publication status | Published - 1 Jan 2006 |
| Event | Sustainable Marketing Leadership - Duration: 1 Jan 2006 → … |
Conference
| Conference | Sustainable Marketing Leadership |
|---|---|
| Period | 1/01/06 → … |
The Impact of Brand Name on Consumers' Product Evaluation
Nina Michaelidou, George Christodoulides
Research output: Contribution to conference (unpublished) › Paper