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The Impact of Brand Name on Consumers' Product Evaluation

  • Nina Michaelidou
  • , George Christodoulides

Research output: Contribution to conference (unpublished) › Paper

Original languageEnglish
Publication statusPublished - 1 Jan 2006
EventSustainable Marketing Leadership -
Duration: 1 Jan 2006 → …

Conference

ConferenceSustainable Marketing Leadership
Period1/01/06 → …

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