The ethical responsibilities of marketers in retail observational research: protecting stakeholders through the ethical 'research covenant'

Marylyn Carrigan; Malcolm Kirkup

doi:10.1080/09593960110073322

The ethical responsibilities of marketers in retail observational research: protecting stakeholders through the ethical 'research covenant'

Marylyn Carrigan
, Malcolm Kirkup

Marketing

Research output: Contribution to journal › Article

4 Citations (Scopus)

Original language	English
Pages (from-to)	415-435
Number of pages	21
Journal	The International Review of Retail, Distribution and Consumer Research
Volume	11
Issue number	4
DOIs	https://doi.org/10.1080/09593960110073322
Publication status	Published - 1 Oct 2001

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10.1080/09593960110073322

Cite this

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title = "The ethical responsibilities of marketers in retail observational research: protecting stakeholders through the ethical 'research covenant'",

author = "Marylyn Carrigan and Malcolm Kirkup",

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journal = "The International Review of Retail, Distribution and Consumer Research",

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