The ethical responsibilities of marketers in retail observational research: protecting stakeholders through the ethical 'research covenant'

Marylyn Carrigan, Malcolm Kirkup

    Research output: Contribution to journalArticle

    4 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)415-435
    Number of pages21
    JournalThe International Review of Retail, Distribution and Consumer Research
    Volume11
    Issue number4
    DOIs
    Publication statusPublished - 1 Oct 2001

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