The ethical responsibilities of marketers in retail observational research: protecting stakeholders through the ethical 'research covenant'

Marylyn Carrigan, Malcolm Kirkup

Research output: Contribution to journalArticle

4 Citations (Scopus)
Original languageEnglish
Pages (from-to)415-435
Number of pages21
JournalThe International Review of Retail, Distribution and Consumer Research
Issue number4
Publication statusPublished - 1 Oct 2001

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