The effect of service brand extensions upon corporate image

E Martinez, J Pina, Leslie de Chernatony

Research output: Contribution to conference (unpublished) › Abstract

Original language	English
Pages	76
Number of pages	1
Publication status	Published - 1 Jan 2004
Event	14th Congreso de La Asociacion Cientifica de Econonmia y Direccion de la Empresa - Duration: 1 Jan 2004 → …

Conference	14th Congreso de La Asociacion Cientifica de Econonmia y Direccion de la Empresa
Period	1/01/04 → …

Cite this

@conference{fc2e412615ea490eaaf6544090c63603,

title = "The effect of service brand extensions upon corporate image",

author = "E Martinez and J Pina and {de Chernatony}, Leslie",

year = "2004",

month = jan,

day = "1",

language = "English",

pages = "76",

note = "14th Congreso de La Asociacion Cientifica de Econonmia y Direccion de la Empresa ; Conference date: 01-01-2004",

}