The effect of service brand extensions on corporate image: an empirical model

J Pina, E Martinez, Leslie de Chernatony, Susan Cottam

Research output: Contribution to journal › Article

60 Citations (Scopus)

Original language	English
Pages (from-to)	174-197
Number of pages	24
Journal	European Journal of Marketing
Volume	40
Issue number	1/2
DOIs	https://doi.org/10.1108/03090560610637374
Publication status	Published - 1 Jan 2006

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