The effect of service brand extensions on corporate image: an empirical model

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60 Citations (Scopus)

Original language	English
Pages (from-to)	174-197
Number of pages	24
Journal	European Journal of Marketing
Volume	40
Issue number	1/2
DOIs	https://doi.org/10.1108/03090560610637374
Publication status	Published - 1 Jan 2006

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title = "The effect of service brand extensions on corporate image: an empirical model",

author = "J Pina and E Martinez and \{de Chernatony\}, Leslie and Susan Cottam",

year = "2006",

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language = "English",

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pages = "174--197",

journal = "European Journal of Marketing",

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AU - Martinez, E

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AU - Cottam, Susan

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