The Effect of Price Consciousness, Perceived Risk and Ethical Obligation on Attitude and Intention Towards Counterfeit Symbolic and Experiential Brands

Nina Michaelidou, George Christodoulides

    Research output: Contribution to conference (unpublished)Paper

    Original languageEnglish
    Pages236
    Number of pages1
    Publication statusPublished - 1 May 2009
    Event38th EMAC Conference 2009 -
    Duration: 1 May 2009 → …

    Conference

    Conference38th EMAC Conference 2009
    Period1/05/09 → …

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