The Effect of Price Consciousness, Perceived Risk and Ethical Obligation on Attitude and Intention Towards Counterfeit Symbolic and Experiential Brands

Nina Michaelidou, George Christodoulides

Research output: Contribution to conference (unpublished)Paper

Original languageEnglish
Number of pages1
Publication statusPublished - 1 May 2009
Event38th EMAC Conference 2009 -
Duration: 1 May 2009 → …


Conference38th EMAC Conference 2009
Period1/05/09 → …

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