The Effect of Price Consciousness, Perceived Risk and Ethical Obligation on Attitude and Intention Towards Counterfeit Symbolic and Experiential Brands

Nina Michaelidou; George Christodoulides

The Effect of Price Consciousness, Perceived Risk and Ethical Obligation on Attitude and Intention Towards Counterfeit Symbolic and Experiential Brands

Nina Michaelidou, George Christodoulides

Marketing

Research output: Contribution to conference (unpublished) › Paper

Original language	English
Pages	236
Number of pages	1
Publication status	Published - 1 May 2009
Event	38th EMAC Conference 2009 - Duration: 1 May 2009 → …

Conference

Conference	38th EMAC Conference 2009
Period	1/05/09 → …

Cite this

@conference{a4243c47c86641629eacfd5beb261993,

title = "The Effect of Price Consciousness, Perceived Risk and Ethical Obligation on Attitude and Intention Towards Counterfeit Symbolic and Experiential Brands",

author = "Nina Michaelidou and George Christodoulides",

year = "2009",

month = may,

day = "1",

language = "English",

pages = "236",

note = "38th EMAC Conference 2009 ; Conference date: 01-05-2009",

}