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The Effect of Brand Name on Consumers' Evaluation

  • Nina Michaelidou

Research output: Contribution to conference (unpublished) › Abstract

Original languageEnglish
Publication statusPublished - 1 Jan 2007
EventThought Leaders Conference on Brand Management -
Duration: 1 Jan 2007 → …

Conference

ConferenceThought Leaders Conference on Brand Management
Period1/01/07 → …

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