| Original language | English |
|---|---|
| Publication status | Published - 1 Jan 2007 |
| Event | Thought Leaders Conference on Brand Management - Duration: 1 Jan 2007 → … |
Conference
| Conference | Thought Leaders Conference on Brand Management |
|---|---|
| Period | 1/01/07 → … |
The Effect of Brand Name on Consumers' Evaluation
Nina Michaelidou
Research output: Contribution to conference (unpublished) › Abstract