The effect of brand extension strategies upon brand image

E Martinez, Leslie de Chernatony

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	39-50
Number of pages	12
Journal	Journal of Consumer Marketing
Volume	21
Issue number	1
DOIs	https://doi.org/10.1108/07363760410513950
Publication status	Published - 1 Jan 2004

Access to Document

@article{1e539814a28b4d00af22c18f3c2244af,

title = "The effect of brand extension strategies upon brand image",

author = "E Martinez and {de Chernatony}, Leslie",

year = "2004",

month = jan,

day = "1",

doi = "10.1108/07363760410513950",

language = "English",

volume = "21",

pages = "39--50",

journal = "Journal of Consumer Marketing",

publisher = "Emerald",

number = "1",

}

TY - JOUR

T1 - The effect of brand extension strategies upon brand image

AU - Martinez, E

AU - de Chernatony, Leslie

PY - 2004/1/1

Y1 - 2004/1/1

UR - http://www.scopus.com/inward/record.url?scp=40249093627&partnerID=8YFLogxK

U2 - 10.1108/07363760410513950

DO - 10.1108/07363760410513950

M3 - Article

VL - 21

SP - 39

EP - 50

JO - Journal of Consumer Marketing

JF - Journal of Consumer Marketing

IS - 1

ER -