The Effect of Animal Types in Brand Logos on Consumers’ Brand Luxury

Yining Yu, Miaolei Jia, Zizhou Peng, Isabel Ding

Research output: Contribution to conference (unpublished)Paperpeer-review

Original languageEnglish
Publication statusPublished - Jun 2024
EventSCP Boutique Conference: Consumer Psychology of Brands - Leeds, United Kingdom
Duration: 5 Jun 20247 Jun 2024
https://myscp.org/events/boutique/2024-leeds/

Conference

ConferenceSCP Boutique Conference
Country/TerritoryUnited Kingdom
CityLeeds
Period5/06/247/06/24
Internet address

Keywords

  • luxury consumption
  • brand logo

ASJC Scopus subject areas

  • Marketing

Cite this