The Effect of Animal Types in Brand Logos on Consumers’ Brand Luxury

Yining Yu, Miaolei Jia, Zizhou Peng, Isabel Ding

Research output: Contribution to conference (unpublished) › Paper › peer-review

Original language	English
Publication status	Published - Jun 2024
Event	SCP Boutique Conference: Consumer Psychology of Brands - Leeds, United Kingdom Duration: 5 Jun 2024 → 7 Jun 2024 https://myscp.org/events/boutique/2024-leeds/

Conference	SCP Boutique Conference
Country/Territory	United Kingdom
City	Leeds
Period	5/06/24 → 7/06/24
Internet address	https://myscp.org/events/boutique/2024-leeds/

Keywords

@conference{7d30ccdc34654c5784fa1cf094ccc7f3,

title = "The Effect of Animal Types in Brand Logos on Consumers{\textquoteright} Brand Luxury",

keywords = "luxury consumption, brand logo",

author = "Yining Yu and Miaolei Jia and Zizhou Peng and Isabel Ding",

year = "2024",

month = jun,

language = "English",

note = "SCP Boutique Conference : Consumer Psychology of Brands ; Conference date: 05-06-2024 Through 07-06-2024",

url = "https://myscp.org/events/boutique/2024-leeds/",

}