The Definition and Measurement of Creativity: What Do We Know?

J El-Murad, Douglas West

Research output: Contribution to journalArticle

118 Citations (Scopus)
Original languageEnglish
Pages (from-to)188-201
Number of pages14
JournalJournal of Advertising Research
Volume44
Issue number2
DOIs
Publication statusPublished - 1 Jan 2004

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