The Definition and Measurement of Creativity: What Do We Know?

J El-Murad, Douglas West

    Research output: Contribution to journalArticle

    118 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)188-201
    Number of pages14
    JournalJournal of Advertising Research
    Volume44
    Issue number2
    DOIs
    Publication statusPublished - 1 Jan 2004

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