Original language | English |
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Pages (from-to) | 1095-1118 |
Number of pages | 24 |
Journal | European Journal of Marketing |
Volume | 37 |
Issue number | 7-8 |
DOIs | |
Publication status | Published - 1 Jan 2003 |
The criteria for successful services brands
Leslie de Chernatony, S Segal-Horn
Research output: Contribution to journal › Article