The criteria for successful services brands

Leslie de Chernatony, S Segal-Horn

    Research output: Contribution to journalArticle

    Original languageEnglish
    Pages (from-to)1095-1118
    Number of pages24
    JournalEuropean Journal of Marketing
    Volume37
    Issue number7-8
    DOIs
    Publication statusPublished - 1 Jan 2003

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