The case for creative, visual and multimodal methods in operationalising concepts in research design: an examination of storyboarding trust stories

Creative, visual and multimodal research methods are commonly employed by sociologists in the ‘outward-facing’ activities of data collection, presentation, and dissemination of research findings; however, they are rarely applied to the ‘inward-facing’ research practices of conceptualisation and research design. Responding to Pierre Bourdieu's calls for methodological pluralism in sociology and for the construction of the object to be rigorously undertaken in every moment of research (Bourdieu & Wacquant, 1992), I explore how such methods can be used by the researcher as effective thinking tools to enhance the creativity and quality of conceptual work as a precursor to empirical investigation.I investigate the affordances of this approach using a creative research method – storyboarding – to examine trust. Although empirical research commonly cites trust as an explanatory factor, its meaning is ambiguous and contested. Based on three imagined trust dilemmas developed with the involvement of a visual artist, I demonstrate how a visual creative process can encourage consistent attention to the construction of the research object. It also speculatively reveals new facets of phenomena and supports reflexive attention to the researcher’s relation to the object of research. I argue for sociological thinking to engage an eclectic range of visual and creative forms as legitimate tools capable of extending rigour and creativity.