The brand personality of rocks: A critical evaluation of a brand personality scale

M. Avis, S. Forbes, S. Ferguson

Research output: Contribution to journal › Article › peer-review

23 Citations (Scopus)

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@article{e1a8b8bc0464491cb1264031175fcb46,

title = "The brand personality of rocks: A critical evaluation of a brand personality scale",

author = "M. Avis and S. Forbes and S. Ferguson",

year = "2014",

month = dec,

day = "1",

doi = "10.1177/1470593113512323",

language = "English",

volume = "14",

pages = "451--475",

journal = "Marketing Theory",

issn = "1470-5931",

publisher = "SAGE Publications",

number = "4",

}