The brand personality of rocks: A critical evaluation of a brand personality scale

M. Avis, S. Forbes, S. Ferguson

    Research output: Contribution to journalArticlepeer-review

    23 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)451-475
    JournalMarketing Theory
    Volume14
    Issue number4
    DOIs
    Publication statusPublished - 1 Dec 2014

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