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The bicultural value system Undertaking research among ethnic audiences
YK Sekhon, Isabelle Szmigin
Marketing
Research output
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Contribution to journal
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Article
14
Citations (Scopus)
Overview
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Keyphrases
Value System
100%
Ethnic Communities
100%
Cultural Contexts
100%
Bicultural
100%
Cultural Values
50%
One-group
50%
Consumption Behavior
50%
Social Context
50%
Punjabi
50%
Acculturation
50%
Multicultural Society
50%
Ethnic Consumers
50%
Social Sciences
Decision Making
100%
Value Systems
100%
Consumer Behavior
50%
Research Approach
50%
Indians
50%
Acculturation
50%
Cultural Factor
50%
Punjabi
50%
Cultural Context
50%
Multicultural Society
50%
Cultural Value
50%
Psychology
Decision Making
100%
Bicultural
100%
Acculturation
50%
Cultural Contexts
50%
Consumer Behavior
50%