The art of branding − lessons from visual artists

Professor Carsten Baumgarth And Dr Daragh O'r (Editor), Victoria L. Rodner, Finola Kerrigan

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)101-118
    JournalArts Marketing: An International Journal
    Volume4
    Issue number1/2
    DOIs
    Publication statusPublished - 30 Sep 2014

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