The art of branding − lessons from visual artists

Victoria L. Rodner, Finola Kerrigan, Carsten Baumgarth, Daragh O'r

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	101-118
Journal	Arts Marketing: An International Journal
Volume	4
Issue number	1/2
DOIs	https://doi.org/10.1108/AM-02-2014-0013
Publication status	Published - 30 Sept 2014

Access to Document

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title = "The art of branding − lessons from visual artists",

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AU - Baumgarth, Carsten

AU - O'r, Daragh

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