The art of branding − lessons from visual artists

Victoria L. Rodner, Finola Kerrigan, Carsten Baumgarth, Daragh O'r

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)101-118
JournalArts Marketing: An International Journal
Volume4
Issue number1/2
DOIs
Publication statusPublished - 30 Sept 2014

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