The anti-influence engine: escaping the diabolical machine of pervasive advertising

Charlie Pinder

doi:10.1145/3027063.3052762

The anti-influence engine: escaping the diabolical machine of pervasive advertising

Charlie Pinder

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

5 Citations (Scopus)

310 Downloads (Pure)

Abstract

This paper aims to stimulate discussion about the need for and possible incarnations of anti-advert technology. Advertisers are increasingly using pervasive and nonconscious routes to emotionally manipulate people. HCI researchers have yet to provide the tools to counter these unwanted influences. This paper outlines a design fiction solution, the Anti-Influence Engine: a distributed system that returns to users the power over their own associative memories. The Engine gathers advert-exposure information, and offers users multiple ways to counteract emotionally manipulative ads. Design and ethical issues are discussed.

Original language	English
Title of host publication	CHI' EA 17
Subtitle of host publication	Proceedings of the 2017 CHI Conference Extended Abstracts on Human Factors in Computing Systems
Publisher	Association for Computing Machinery (ACM)
Pages	770-781
Number of pages	12
ISBN (Print)	9781450346566
DOIs	https://doi.org/10.1145/3027063.3052762
Publication status	Published - 6 May 2017
Event	ACM CHI’17 Conference on Human Factors in Computing Systems - Denver, United States Duration: 6 May 2017 → 11 May 2017

Conference

Conference	ACM CHI’17 Conference on Human Factors in Computing Systems
Country/Territory	United States
City	Denver
Period	6/05/17 → 11/05/17

Keywords

Anti-advertising technology
nonconscious technology
design fiction
pervasive advertising

Access to Document

10.1145/3027063.3052762

anti_influence_engine_pinder_altchi_pure
© Pinder| ACM 2017. This is the author's version of the work. It is posted here by permission of ACM for your personal use. Not for redistribution. The definitive version was published in Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems, 2017,
Accepted author manuscript, 365 KBLicence: Other (please specify with Rights Statement)

Cite this

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title = "The anti-influence engine: escaping the diabolical machine of pervasive advertising",

abstract = "This paper aims to stimulate discussion about the need for and possible incarnations of anti-advert technology. Advertisers are increasingly using pervasive and nonconscious routes to emotionally manipulate people. HCI researchers have yet to provide the tools to counter these unwanted influences. This paper outlines a design fiction solution, the Anti-Influence Engine: a distributed system that returns to users the power over their own associative memories. The Engine gathers advert-exposure information, and offers users multiple ways to counteract emotionally manipulative ads. Design and ethical issues are discussed.",

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Pinder, C 2017, The anti-influence engine: escaping the diabolical machine of pervasive advertising. in CHI' EA 17: Proceedings of the 2017 CHI Conference Extended Abstracts on Human Factors in Computing Systems. Association for Computing Machinery (ACM), pp. 770-781, ACM CHI’17 Conference on Human Factors in Computing Systems, Denver, United States, 6/05/17. https://doi.org/10.1145/3027063.3052762

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KW - nonconscious technology

KW - design fiction

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DO - 10.1145/3027063.3052762

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Y2 - 6 May 2017 through 11 May 2017

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The anti-influence engine: escaping the diabolical machine of pervasive advertising

Abstract

Conference

Keywords

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