Abstract
This paper aims to stimulate discussion about the need for and possible incarnations of anti-advert technology. Advertisers are increasingly using pervasive and nonconscious routes to emotionally manipulate people. HCI researchers have yet to provide the tools to counter these unwanted influences. This paper outlines a design fiction solution, the Anti-Influence Engine: a distributed system that returns to users the power over their own associative memories. The Engine gathers advert-exposure information, and offers users multiple ways to counteract emotionally manipulative ads. Design and ethical issues are discussed.
Original language | English |
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Title of host publication | CHI' EA 17 |
Subtitle of host publication | Proceedings of the 2017 CHI Conference Extended Abstracts on Human Factors in Computing Systems |
Publisher | Association for Computing Machinery (ACM) |
Pages | 770-781 |
Number of pages | 12 |
ISBN (Print) | 9781450346566 |
DOIs | |
Publication status | Published - 6 May 2017 |
Event | ACM CHI’17 Conference on Human Factors in Computing Systems - Denver, United States Duration: 6 May 2017 → 11 May 2017 |
Conference
Conference | ACM CHI’17 Conference on Human Factors in Computing Systems |
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Country/Territory | United States |
City | Denver |
Period | 6/05/17 → 11/05/17 |
Keywords
- Anti-advertising technology
- nonconscious technology
- design fiction
- pervasive advertising