The anti-influence engine: escaping the diabolical machine of pervasive advertising

Charlie Pinder

Research output: Chapter in Book/Report/Conference proceedingConference contribution

5 Citations (Scopus)
167 Downloads (Pure)

Abstract

This paper aims to stimulate discussion about the need for and possible incarnations of anti-advert technology. Advertisers are increasingly using pervasive and nonconscious routes to emotionally manipulate people. HCI researchers have yet to provide the tools to counter these unwanted influences. This paper outlines a design fiction solution, the Anti-Influence Engine: a distributed system that returns to users the power over their own associative memories. The Engine gathers advert-exposure information, and offers users multiple ways to counteract emotionally manipulative ads. Design and ethical issues are discussed.
Original languageEnglish
Title of host publicationCHI' EA 17
Subtitle of host publicationProceedings of the 2017 CHI Conference Extended Abstracts on Human Factors in Computing Systems
PublisherAssociation for Computing Machinery (ACM)
Pages770-781
Number of pages12
ISBN (Print)9781450346566
DOIs
Publication statusPublished - 6 May 2017
EventACM CHI’17 Conference on Human Factors in Computing Systems - Denver, United States
Duration: 6 May 201711 May 2017

Conference

ConferenceACM CHI’17 Conference on Human Factors in Computing Systems
Country/TerritoryUnited States
CityDenver
Period6/05/1711/05/17

Keywords

  • Anti-advertising technology
  • nonconscious technology
  • design fiction
  • pervasive advertising

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