Taking the brand promise online: challenges and opportunities

Leslie de Chernatony, George Christodoulides

Research output: Contribution to journal › Article

Access to Document

@article{5ed6b6aea1ec4795af49a67a23cbf19d,

title = "Taking the brand promise online: challenges and opportunities",

author = "\{de Chernatony\}, Leslie and George Christodoulides",

year = "2004",

month = jan,

day = "1",

doi = "10.1057/palgrave.im.4340241",

language = "English",

volume = "5",

pages = "238--251",

journal = "Interactive Marketing",

issn = "1478-0844",

number = "3",

}