Taking Risks with Advertising: The Case of the Not-For-Profit Sector

Douglas West, A Sargeant

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	1027-1045
Number of pages	19
Journal	Journal of Marketing Management
Volume	20
Issue number	9-10
Publication status	Published - 1 Jan 2004

Cite this

@article{bf8a14c1454b4ffb8bcc4a65951ca9bf,

title = "Taking Risks with Advertising: The Case of the Not-For-Profit Sector",

author = "Douglas West and A Sargeant",

year = "2004",

month = jan,

day = "1",

language = "English",

volume = "20",

pages = "1027--1045",

journal = "Journal of Marketing Management",

publisher = "Westburn Publishers",

number = "9-10",

}