Taking Risks with Advertising: The Case of the Not-For-Profit Sector

Douglas West, A Sargeant

    Research output: Contribution to journalArticle

    Original languageEnglish
    Pages (from-to)1027-1045
    Number of pages19
    JournalJournal of Marketing Management
    Volume20
    Issue number9-10
    Publication statusPublished - 1 Jan 2004

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