Sustainable Value-Sharing Mechanisms of the Industrial Internet of Things Platforms: A Case Study of Haier’s Service-Oriented Transformation

Ensuring fairness and equity in value distribution is crucial for the sustainability of platform ecosystems. However, existing approaches to distributing benefits among cooperative entities often find it difficult to accurately assess each stakeholder’s contributions. This paper tackles this challenge through a case study of the Haier COSMOPlat IIoT platform. By analyzing its value creation and value distribution processes, the research uncovers how platform enterprises can overcome existing limitations by quantifying and revealing intangible customer relationships alongside financial metrics. This revised value-sharing mechanism encourages a shift from “post-event value-sharing” to “mid-event adjustment”, promoting a fair and equitable profit distribution framework that motivates stakeholders toward sustainable value co-creation.