Strategists' Reactions and Resistence Towards the Forces of Inclusion: Soothing the Anxiety of Marketing (non-) Influence

Mark Palmer, G Simmons

    Research output: Contribution to journalArticle

    5 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)317-336
    Number of pages20
    JournalJournal of Strategic Marketing
    Volume18
    Issue number4
    DOIs
    Publication statusPublished - 1 Jan 2010

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