Strategists' Reactions and Resistence Towards the Forces of Inclusion: Soothing the Anxiety of Marketing (non-) Influence

Mark Palmer, G Simmons

Research output: Contribution to journal › Article

5 Citations (Scopus)

Original language	English
Pages (from-to)	317-336
Number of pages	20
Journal	Journal of Strategic Marketing
Volume	18
Issue number	4
DOIs	https://doi.org/10.1080/09652540903537006
Publication status	Published - 1 Jan 2010

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