La leva del prezzo nel settore culturale

Translated title of the contribution: Strategic pricing in the cultural industries

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Translated title of the contributionStrategic pricing in the cultural industries
Original languageItalian
Title of host publicationUn marketing per la cultura
Place of PublicationMilano
PublisherFranco Angeli Edizioni
Pages162-175
Number of pages13
ISBN (Print)8846467086
Publication statusPublished - 2005

Keywords

  • price discrimination
  • Price elasticity
  • cultural management

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