Abstract
The literature on stakeholder management suggests that involving stakeholders in the decision-making process of firms is an ethical requirement and a valuable strategic resource for businesses to derive competitive advantage. However, the extent to which stakeholder pressure influences eco-product innovation lacks theoretical clarity. This article extends the eco-innovation literature by investigating the role of stakeholder pressure on eco-innovation through the mediating mechanism of environmental commitment. In addition, it examines the moderating impact of international orientation on the environment commitment–eco-innovation nexus. The results from a sample of 255 Vietnamese small and medium-sized enterprises (SMEs) indicate that the influence of both primary and secondary stakeholder pressure on eco-innovation is mediated by environmental commitment. In addition, the positive relationship between environmental commitment and eco-innovation increases with a firm's level of international orientation. The findings provide a nuanced understanding of the role of stakeholder in eco-innovation.
| Original language | English |
|---|---|
| Journal | Corporate Social Responsibility and Environmental Management |
| Early online date | 12 Jul 2021 |
| DOIs | |
| Publication status | E-pub ahead of print - 12 Jul 2021 |
Keywords
- eco-innovation
- environmental commitment
- international orientation
- stakeholder pressure
- Vietnam
Access to Document
- NguyenN2021Nguyen
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