TY - JOUR
T1 - Stakeholder green pressure and new product performance in emerging countries
T2 - a cross-country study
AU - Adomako, Samuel
AU - Simms, Chris
AU - Vazquez-Brust, Diego
AU - Nguyen, Hang
PY - 2022/2/14
Y1 - 2022/2/14
N2 - Despite the burgeoning literature on stakeholder green pressure, research is scarce on how it influences eco-product innovation and new product performance. This article examines stakeholder green pressures as antecedents of eco-product innovation and new product performance of firms operating in resource-constrained countries. Using data gathered from surveys in Vietnam (N=183) and Ghana (N=217), we find that the positive effects of stakeholder green pressures on new product performance are serially mediated by environmental sustainability orientation (ESO) and eco-product innovation. Our findings contribute to the ongoing efforts to clarify the mechanisms channelling stakeholders’ pressures into new product performance in resource-constrained environments.
AB - Despite the burgeoning literature on stakeholder green pressure, research is scarce on how it influences eco-product innovation and new product performance. This article examines stakeholder green pressures as antecedents of eco-product innovation and new product performance of firms operating in resource-constrained countries. Using data gathered from surveys in Vietnam (N=183) and Ghana (N=217), we find that the positive effects of stakeholder green pressures on new product performance are serially mediated by environmental sustainability orientation (ESO) and eco-product innovation. Our findings contribute to the ongoing efforts to clarify the mechanisms channelling stakeholders’ pressures into new product performance in resource-constrained environments.
UR - http://onlinelibrary.wiley.com/journal/10.1111/(ISSN)1467-8551
U2 - 10.1111/1467-8551.12595
DO - 10.1111/1467-8551.12595
M3 - Article
SN - 1045-3172
JO - British Journal of Management
JF - British Journal of Management
ER -
