Stakeholder green pressure and new product performance in emerging countries: a cross-country study

Samuel Adomako, Chris Simms, Diego Vazquez-Brust, Hang Nguyen

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    Abstract

    Despite the burgeoning literature on stakeholder green pressure, research is scarce on how it influences eco-product innovation and new product performance. This article examines stakeholder green pressures as antecedents of eco-product innovation and new product performance of firms operating in resource-constrained countries. Using data gathered from surveys in Vietnam (N=183) and Ghana (N=217), we find that the positive effects of stakeholder green pressures on new product performance are serially mediated by environmental sustainability orientation (ESO) and eco-product innovation. Our findings contribute to the ongoing efforts to clarify the mechanisms channelling stakeholders’ pressures into new product performance in resource-constrained environments.
    Original languageEnglish
    JournalBritish Journal of Management
    Early online date14 Feb 2022
    DOIs
    Publication statusE-pub ahead of print - 14 Feb 2022

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