‘Spinning’ Warhol: Celebrity brand theoretics and the logic of the celebrity brand

Finola Kerrigan, Douglas Brownlie, Paul Hewer, Claudia Daza-letouze

    Research output: Contribution to journalArticlepeer-review

    68 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)1504-1524
    JournalJournal of Marketing Management
    Volume27
    Issue number13-14
    DOIs
    Publication statusPublished - 1 Dec 2011

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