Special issue on the globalization of marketing ideology: Journal of macromarketing, 2013

Giana M. Eckhardt, Nikhilesh Dholakia, Rohit Varman

Research output: Contribution to journalEditorialpeer-review

1 Citation (Scopus)
Original languageEnglish
Number of pages1
JournalJournal of Macromarketing
Issue number3
Publication statusPublished - 1 Sept 2011

ASJC Scopus subject areas

  • Marketing

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