Special issue on the globalization of marketing ideology: Journal of macromarketing, 2013

Giana M. Eckhardt, Nikhilesh Dholakia, Rohit Varman

    Research output: Contribution to journalEditorialpeer-review

    1 Citation (Scopus)
    Original languageEnglish
    Number of pages1
    JournalJournal of Macromarketing
    Issue number3
    Publication statusPublished - 1 Sep 2011

    ASJC Scopus subject areas

    • Marketing

    Cite this