Socially responsible distribution: Distribution strategies for reaching the bottom of the pyramid

S. Vachani, Craig Smith

Research output: Contribution to journal › Article › peer-review

124 Citations (Scopus)

Original language	English
Pages (from-to)	52-84
Number of pages	33
Journal	California Management Review
Volume	50
Issue number	2
DOIs	https://doi.org/10.2307/41166435
Publication status	Published - 1 Jan 2008

cited By 99

Access to Document

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