Socially responsible distribution: Distribution strategies for reaching the bottom of the pyramid

S. Vachani, Craig Smith

    Research output: Contribution to journalArticlepeer-review

    124 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)52-84
    Number of pages33
    JournalCalifornia Management Review
    Volume50
    Issue number2
    DOIs
    Publication statusPublished - 1 Jan 2008

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