Social comparison processes, narrative mapping and their shaping of the cancer experience: A case study of an elite athlete

Drawing on data generated by life history interviews and fieldwork observations we illuminate the ways in which a young elite athlete named David (a pseudonym) gave meaning to his experiences of cancer that eventually led to his death. Central to this process were the ways in which David utilized both social comparisons and a narrative map provided by the published autobiography of Lance Armstrong (2000). Our analysis reveals the selective manner in which social comparison processes operated around the following key dimensions: mental attitude to treatment; the sporting body; the ageing body; and physical appearance. The manner in which different comparison targets were chosen, the ways in which these were framed by Armstrong's autobiography, and the work that the restitution narrative as an actor did in this process are also examined. Some reflections are offered regarding the experiential consequences of the social comparison processes utilized by David when these are shaped by specific forms of embodiment and selective narrative maps of cancer survival